Contacts:
Alyssa Schaier
Public Relations
(914) 589-6904
Patrick Aysseh, for
Informed Medical Communications
(646) 358-1304
pr_at_informedmedical-dot-com
For Immediate Release:
RxDialogue, A New Company In The Informed Medical Communications Network, Complements
DTC Advertising
NEW YORK, NY - June 28, 2005 - Informed Medical Communications
(IMC) announced today the launch of RxDialogue, a new consumer relationship marketing
company within the IMC medical marketing network. The new company will educate patients
seeking resources about disease states and treatment options and offer pharmaceutical
companies the opportunity to better communicate directly with consumers.
“Since patients tell us they never have enough time with their doctor and
DTC advertising is clearly limited as an educational tool, new communication approaches
are absolutely critical for patients living with chronic illnesses,” said
Alexa B. Kimball, MD, Harvard Medical School.
"RxDialogue was formed in response to the industry’s need to expand patient
communication beyond DTC advertising, to allow patients to get information and answers
about treatments that they can’t get in a 60-second commercial.” said
Michael Cunnion, the newly appointed President of RxDialogue. “Our aim is
to improve the experience of the patient and, ultimately, elevate the dialogue between
physicians and patients to improve health outcomes.”
Patient Dialogues are live educational meetings led by trained RxDialogue moderators
and feature a panel of medical experts and patient advocates. Sessions are reinforced
by a Web site, mailings and e-communications that will provide further information
and sources for continuing the self-education process.
RxDialogue will also offer a range of other services including website design and
advertising, compliance and persistency tools, and clinical trial recruitment.
About Informed Medical Communications
Informed Medical Communications (www.informedmedical.com),
headquartered in New York City, was formed through the merger of The Peer Group,
an industry innovator and leader in conducting peer-to-peer medical programs, and
HealthTalk, a pioneer in providing disease information and support resources that
empower patients and caregivers coping with serious medical conditions to proactively
and effectively manage their diseases. The network delivers integrated marketing
programs for patients and medical professionals, with the goal of improving the
dialogue among patients and physicians in understanding health conditions and their
medical options. IMC is a private-equity backed, privately held company.
