INFORMED MEDICAL COMMUNICATIONS APPOINTS STEVEN BUDD AS NEW CHIEF EXECUTIVE OFFICER

New York, NY – November 5, 2007 - Informed Medical Communications (IMC), an interactive medical information service company, has named Steven K. Budd as Chief Executive Officer. The announcement was made today by IMC's Board of Directors and takes effect immediately. Based in IMC's Edison, New Jersey office, Mr. Budd replaces former IMC CEO Thomas Patton who will remain with the company as Chairman of the Board.

The new CEO brings more than twenty five years of sales, marketing and medical communications experience to IMC, most recently as President of PDI, Inc, a position he held since 2000. After joining PDI in 1996 as Executive Vice President, Mr. Budd was appointed Chief Operating Officer in 1998 and was a member of the team that brought the company through its successful IPO. During his tenure at PDI, he helped vault the company to a leadership position in providing sales and marketing services to the bio-pharmaceutical industry, at its peak achieving revenues in excess of $400 million with four thousand employees and a market valuation of over $1 billion.

“Steve’s high-level management experience and stellar track record within the healthcare industry make him the perfect fit to lead IMC as we expand our core businesses and develop new products and services,” noted Tom Flynn of Ferrer Freeman & Company and an IMC Board Member. “It’s a rare individual that combines Steve’s passion for the business with his breadth of knowledge and we couldn’t be more excited for our employees and clients,” added Patrick Heron of Frazier Healthcare and an IMC Board Member. Mr. Budd said that he looks forward to working with IMC’s talented leadership team to leverage the company’s stellar reputation within the industry and increase its visibility and market share.

The company’s Peer Group division, led by President Kathleen Bresette, is an established leader in the area of peer-influence conferences for the healthcare and pharmaceutical industries. Mr. Budd lauded the company’s prominent role in creating and perfecting the expert moderator-led conference format and its unwavering commitment to providing significant, measurable value to clients. He also noted the company’s exceptional ability to overcome current marketplace challenges faced by clients by maintaining a constant focus on innovative, effective and customized campaigns. “Our objective,” Mr. Budd continued, “is to proactively add value to our clients – to be seen as an extension of their internal teams – with flexible and ever-evolving service offerings.”

The new CEO also pointed to the innovation and superior services of the company’s HealthTalk division, led by President Mike Cunnion. HealthTalk is a leading online provider of interactive chronic care programming and health information for patients and caregivers. With over 500,000 active members across 20 disease networks, HealthTalk, serves the nation’s growing chronic care population by providing indispensable, highly-relevant information and support through active communities, multi-media programming and advice from the nation’s leading medical experts. “I’m excited about the groundbreaking work that’s been accomplished by HealthTalk in building a unique medically relevant consumer resource,” Mr. Budd stressed, “and I believe this property is destined to play a significant role in the expanding Direct-to-Patient market.”

About Informed Medical Communications

Informed Medical Communications (http://www.informedmedical.com), headquartered in New York City, is an interactive medical marketing group of companies providing services to the biopharmaceutical industry. The companies include: The Peer Group, an industry innovator and leader in conducting peer-to-peer medical programs; HealthTalk, a pioneer in providing disease information and support resources that empower patients and caregivers coping with serious medical conditions to proactively and effectively manage their diseases; RxDialogue, a consumer relationship marketing company designed to give patients a deeper understanding of benefits and risks of treatment options in a highly personalized format not provided in traditional advertising; and MRxHealth, a market research and consulting firm that provides insights into the development and effectiveness of non-traditional marketing programs for physicians and patients. The IMC network of companies delivers integrated marketing programs for patients, physicians, medical professionals and payors, with the goal of improving the dialogue among patients and physicians in understanding health conditions and their medical options. IMC is a private-equity backed, privately held company.