INFORMED MEDICAL COMMUNICATIONS ANNOUCES SALE OF ITS HEALTHTALK DIVISION TO REVOLUTION
HEALTH GROUP.
New York, NY - December 6, 2007 - Informed Medical Communications
(IMC), a leading provider of peer-to-peer medical forums for the bio-pharmaceutical
industry, today announced the sale of its HealthTalk division to Revolution Health
Group. Based in Seattle WA, HealthTalk is a leading online source of chronic care
health information and interactive programming with a wide audience among patients
and caregivers. The announcement was made by IMC CEO Steven K. Budd from the company’s
headquarters in Edison, N.J.
Today’s transaction is part of IMC’s strategy to increase its corporate focus on
becoming the premier provider of medical communications services to the bio-pharmaceutical
industry, building on its leadership position in the area of peer-influence programs.
Created by AOL co-founder Steve Case, Revolution Health ranks among the leading
online, consumer-focused health and medical resources.
Mr. Budd declared the transaction as an important and positive step for both HealthTalk
and IMC. He noted that under IMC, HealthTalk has dramatically increased both its
content offerings and market share. “We are extremely proud of the achievements
made during the past several years by our HealthTalk colleagues,” he said. “With
its leading position in providing indispensable information to those with chronic
conditions, HealthTalk should be able to further expand its product offerings to
its members and contribute significantly to Revolution Health Group. At the same
time, the transaction provides us the flexibility to extend IMC’s premier services
in new and exciting directions.” IMC was exclusively advised on the transaction
by Savvian Advisors.
About Informed Medical Communications
Informed Medical Communications (www.informedmedical.com), headquartered in New
York City, is an interactive medical marketing group of companies providing services
to the biopharmaceutical industry. The companies include: The Peer Group, an industry
innovator and leader in conducting peer-to-peer medical programs; HealthTalk, a
pioneer in providing disease information and support resources that empower patients
and caregivers coping with serious medical conditions to proactively and effectively
manage their diseases; RxDialogue, a consumer relationship marketing company designed
to give patients a deeper understanding of benefits and risks of treatment options
in a highly personalized format not provided in traditional advertising; and MRxHealth,
a market research and consulting firm that provides insights into the development
and effectiveness of non-traditional marketing programs for physicians and patients.
The IMC network of companies delivers integrated marketing programs for patients,
physicians, medical professionals and payors, with the goal of improving the dialogue
among patients and physicians in understanding health conditions and their medical
options. IMC is a private-equity backed, privately held company.
