Contact:
Scott Stoogenke
VP, Marketing
Informed Medical Communications
379 Thornall Street
Edison, NJ 08837 732-205-8394; scott.stoogenke@informedmedical.com
The Peer Group launches Xpert XchangeSM, an innovation in medical peer influence
programs
Edison, NJ – July 7, 2008 The Peer Group, a leading provider of
peer-to-peer medical forums for the bio-pharmaceutical industry, and an Informed
Medical Communications (IMC) company, today announced the launch of Xpert XchangeSM
. Xpert Xchange is the newest innovation in moderated peer influence events whereby
two Key Opinion Leaders (KOLs) discuss case studies while utilizing clinical data,
product attributes, and prescribing experience in a debate-style format. The true
value of the program, though, is the unique inclusion of a Peer Group moderator
with expertise in communications and the specific therapeutic area to engage all
healthcare provider attendees in active dialogue related to the KOL exchange. This
format is consistent with The Peer Group’s focus on continually improving and optimizing
physician peer influence for their bio-pharmaceutical clients through moderated
peer discussion at dinner meetings and other peer influence events.
“Xpert Xchange provides a novel way to highlight KOLs at peer events, by engaging
all physicians in active dialogue between each other and simultaneously with the
two KOLs,” noted Kathleen Bresette, President of The Peer Group. “Recognizing that
compelling peer discussion can significantly improve ROI compared to traditional
didactic KOL presentations, this innovation is a breakthrough in leveraging the
true value of KOL expertise and peer dialogue among professional equals.”
The Peer Group recently entered into a relationship with a top-10 pharmaceutical
client to deliver a series of Xpert Xchange programs along with a full suite of
peer influence events.
About Informed Medical Communications
Informed Medical Communications, headquartered in Edison, NJ, is an interactive
medical marketing group of companies providing services to the biopharmaceutical
industry. The companies include
The Peer Group and RxDialogue, industry innovators
and leaders in conducting general and specialty peer-to-peer medical programs, respectively.
Additionally, IMC’s major businesses are enhanced by MRxHealth,
the market research and consulting infrastructure that supports IMC’s ongoing development
and effectiveness of non-traditional marketing programs for biopharmaceutical clients,
and Leading Through Dialogue, a communications training service
for elite skill development in three areas: (1) leadership, (2) sales, and (3) training/facilitation.
The IMC network of companies delivers integrated marketing programs for pharmaceutical
marketers, with the goal of improving the dialogue among healthcare practitioners
in understanding health conditions and their medical options. IMC's management team
has extensive experience in healthcare marketing, technology, pharmaceutical client
services and program delivery. IMC is a private-equity backed, privately held company.
