Contact:
Scott Stoogenke
VP, Marketing
Informed Medical Communications
379 Thornall Street
Edison, NJ 08837 732-205-8394; scott.stoogenke@informedmedical.com
Experts from The Peer Group provide training on dialogue-based influence at
the SPBT Annual Conference
Edison, NJ – June 9, 2008 Davie Floyd, Director of Training and
Kathleen Bresette, President of The Peer Group, an Informed Medical Communications
company, were highlighted at the Society of Pharmaceutical & Biotech Trainers 37th
Annual Conference in Orlando, FL. Both experts on peer influence and leading through
influential dialogue, Floyd and Bresette presented the topic “Selling and Leading
through Dialogue: Advanced Influencing Skill for Changing Times,” and delivered
a three-hour workshop entitled “Training that Fosters Learner-Led Learning” to many
of the more than 600 attendees at the conference.
“We are pleased to have had the opportunity to address this timely topic at the
SPBT conference,” Floyd noted. “In these exciting and tumultuous times for the pharmaceutical
industry, it is critical to design training tools and facilitate learning processes
that foster learner-led learning and ultimately enhance sales-force impact.” The
specific topics addressed during the two sessions included the following: (1) methods
for inviting dialogue and engagement, (2) applied principles of dialogue-based influence
to leadership, training, and sales, and (3) effective sales-force training.
“We have found that true peer influence, in which there is interactive discussion
among professional equals compared to didactic presentations, offers an improved
way to sustainably influence prescribers,” noted Bresette. “This conference was
an excellent opportunity to share a unique peer influence model that is sparking
tremendous interest among pharmaceutical marketers seeking higher ROI solutions
for their brands.”
About Informed Medical Communications
Informed Medical Communications, headquartered in Edison, NJ, is an interactive
medical marketing group of companies providing services to the biopharmaceutical
industry. The companies include
The Peer Group and RxDialogue, industry innovators
and leaders in conducting general and specialty peer-to-peer medical programs, respectively.
Additionally, IMC’s major businesses are enhanced by MRxHealth,
the market research and consulting infrastructure that supports IMC’s ongoing development
and effectiveness of non-traditional marketing programs for biopharmaceutical clients,
and Leading Through Dialogue, a communications training service
for elite skill development in three areas: (1) leadership, (2) sales, and (3) training/facilitation.
The IMC network of companies delivers integrated marketing programs for pharmaceutical
marketers, with the goal of improving the dialogue among healthcare practitioners
in understanding health conditions and their medical options. IMC's management team
has extensive experience in healthcare marketing, technology, pharmaceutical client
services and program delivery. IMC is a private-equity backed, privately held company.
