Oct 29, 2025

SaaS Benchmarks + ROI

Let’s look at this from three lenses: SaaS industry benchmarks, healthcare-specific software norms, and ROI expectations by buyer type (operator, insurer, or investor).

Is there an industry standard ROI for software?

Short answer: No single standard. But enterprise buyers generally expect clear payback within a year and a multiple above 2×. Use ranges, not a single number.

General SaaS benchmarks (what CFOs expect)

  • Typical ROI range: ~2×–5×.
  • Payback target: < 12 months (many orgs require ≥150% ROI within 24 months).
  • Top-quartile programs can exceed when they directly reduce hard costs.

Healthcare software norms (more conservative buyers, bigger upside on risk/compliance)

  • EHR add-ons & workflow automation: ~2×–4×, usually under a year.
  • Patient/family communication & engagement: ~3×–5×.
  • Compliance / e-signature / arbitration documentation: ~3×–6×.
  • Risk-management / claim-prevention tooling: ~4×–8× (depends on loss-ratio impact).

Practical buyer thresholds

  • Minimum viability: ~1.5× within 12–24 months (unlocks budget).
  • Attractive approval: 2.5×–3× with sub-12-month payback.
  • Strategic adoption: 4×+ with visible margin impact and defensibility.

Where Informed Medical usually lands

  • Combined value from risk reduction + paperless/defense efficiencies (Signables): ~3×–6×.
  • Typical payback: 3–6 months.
  • Portfolio effects (standardized arbitration + documentation) push larger operators toward the higher end.

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